BKD teamed up with getAbstract to offer employees summaries of popular business books. We figured these short summaries would be a hit given their minimal time commitment, but initial download numbers were lower than expected. The Learning & Development team believed that with the right approach, employees would embrace getAbstract, so we began sending out monthly video summaries to spark interest.

In our first year with getAbstract, we had 22,267 downloads. After introducing the monthly videos, that number jumped to 37,062—a 60% increase! This impressive growth justified both our partnership with getAbstract and the effort we put into creating the videos.

Four years ago, these video trailers were simple slideshows with basic animations. Today, they're much more engaging, featuring green screen footage, After Effects animations, and plenty of pop culture references to capture attention. I also create promotional slides for our intranet and custom video player graphics for our firm-wide email campaigns.

Here are some of my favorite videos—I'd love to hear your thoughts on them.

Firm wide email, intranet slide and video. Click to play full summary video.

Firm wide email, intranet slide and video. Click to play full summary video.

Firm wide email, intranet slide and video. Click to play full summary video.

Firm wide email, intranet slide and video. Click to play full summary video.

Firm wide email, intranet slide and video. Click to play full summary video.